Online lingerie retailer Zivame will set up offline experience stores in three cities this month and scale up to 50 such customer touch points by next year.
The new stores will come up in Pune, Delhi and Gurugram this month, and in Chandigarh and Cochin by the end of next month, Kar said, adding that 50 such experience stores, with only Zivame labels, will come up across the country by March 2017.
These stores will only be customer touch points and will not store inventory . Zivame had opened its first such store in Bengaluru's Indiranagar area in December last year.
Some of India's largest online stores, including baby products retailer FirstCry , eyewear brand Lenskart and furniture marketplace Pepperfry , are beginning to see significant contributions to revenue and bottomline from their physical stores, which help retailers tap the millions of potential customers who are uncomfortable with shopping through the internet.
The new stores will come up in Pune, Delhi and Gurugram this month, and in Chandigarh and Cochin by the end of next month, Kar said, adding that 50 such experience stores, with only Zivame labels, will come up across the country by March 2017.
These stores will only be customer touch points and will not store inventory . Zivame had opened its first such store in Bengaluru's Indiranagar area in December last year.
Some of India's largest online stores, including baby products retailer FirstCry , eyewear brand Lenskart and furniture marketplace Pepperfry , are beginning to see significant contributions to revenue and bottomline from their physical stores, which help retailers tap the millions of potential customers who are uncomfortable with shopping through the internet.
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