Xiaomi made a strong push to sell its devices offline, roping in Just Buy Live and Foxconn unit InnoConn as two new distributors who will help the Chinese smartphone maker reach out to customers in smaller cities and towns of india.
The new partners will implement Xiaomi's direct-to-retail (DTR) model -developed specially for the Indian market -where they will buy from Xiaomi and supply directly to retail stores who may place orders as per demand. This aims to cut out multiple layers of middlemen and allow Xiaomi to expand presence while keeping costs under check.
Oppo and LeEco, like Xiaomi, have even applied for single brand retail permissions to set up their own branded stores.
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