Reliance Jio's Commercial Launch could be in August.

The much-awaited commercial launch of Reliance Jio Infocomm's 4G services could be around a month away. The Reliance Industries-owned telecom company's maiden plan -likely to be called Freedom -may offer free voice services bundled with data, priced at least 25% lower than current offerings of top rivals. Three people familiar with Jio's plans said teams across the organisation have been informed about the impending launch, well ahead of the widely anticipated December timeline.The plan's name is a reference to India's Independence day falling in August, according to the people cited. The launch could be on August 15, according to these people.

Described as the world's biggest startup with an investment of ₹1,50,000 crore, the launch has been six years in the making since RIL reentered the telecom sector by buying a company which had won pan-India 4G airwaves in an auction in 2010.

The free voice offer aims to hit incumbent operators such as Bharti Airtel, Vodafone India and Idea Cellular, which still draw 80% of their revenues from voice. To avail of the free voice plan, Jio subscribers will need to buy data packs, which will offer 1GB at around Rs 80, another person quoted earlier said. This compares with around ₹100-120 for 1GB offered by current operators. This could lead to a steep fall in the price of data.