“Close to 90% of the orders came through the app while the rest were directed from the desktop and mobile site,“ said Ananth Narayanan, CEO of the portal.
The sale also saw a spike in organic app downloads at 5 lakh by the end of first day of the sale on July 2, even though the offers and discounts remained the same across the app and website.
Adding that, close to 30-lakh orders were processed on the first day of the sale itself.
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