Indian Angel Network (IAN), the country's oldest and largest angel investor group, has led a $1-million funding round in NFX Digital, owns and operates, Adytude.com.
Founded in 2013 by noted ad-man Shivjeet Kullar and Vir Kullar, the B2B startup's primary product, Adytude.com, is a portal on which consumers come online to play games on a daily basis, and provide information, which is then sold to clients.
Prior to the latest round, it had raised about ₹3 crore from ad film makers Prahlad Kakkar and Abhinay Singh Deo, among others.The startup will expand its footprint across the country and plans to kickstart operations in the UK by the end of the year.
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